Jon Peck builds restaurant brands that run at five, ten or twenty locations without losing their identity.

Founder of RANGE Hospitality Advisory. Twenty years in restaurant operations, from General Manager to Chief Operating Officer of two Dallas restaurant groups.

Jon Peck in a navy suit, standing in a brick-walled restaurant dining room with the open kitchen behind him

About Jon

  • Founder, RANGE Hospitality Advisory
  • Chief Operating Officer, FB Society
  • Chief Operating Officer, Vandelay Hospitality Group
  • Six years at Del Frisco’s Restaurant Group
  • Eight years at Darden’s Seasons 52
  • Dallas–Fort Worth

Jon Peck is the founder of RANGE Hospitality Advisory, where he helps restaurant operators scale their brands to five, ten, or twenty locations without losing their identity. Each engagement puts him beside the operator’s team to align strategy with execution, standardize what should be standard, and build a bench that stays.

He brings twenty years across nearly every role that owns a number: General Manager, Regional Director, Vice President of Operations, and Chief Operating Officer, in full-service, fast-casual, and high-volume restaurants from $2.5M to $18M+ a year. As Chief Operating Officer of two Dallas restaurant groups, he opened three Haywire locations in twelve months at FB Society and built the operating systems and leadership bench that took Vandelay Hospitality Group from $17M to $75M in three years. Earlier, he spent six years at Del Frisco’s Restaurant Group and eight with Darden’s Seasons 52 as it grew from pilot to national chain.

He started RANGE to do the same job from the outside, and he answers for the result.

Thirty minutes with Jon, on your schedule.

Tell him what’s breaking. You leave knowing where the problem is.